Model positioning is a vital aspect of a profitable branding technique. Positioning merely refers to how your services or products is considered within the minds of prospects and prospects relative to different services or products obtainable in your area of interest.
The time period positioning has two connotations: a vertical and a horizontal one. When it comes to the vertical connotation, the time period refers back to the order through which your product ranks relative to the merchandise of your opponents within the minds of your prospects in your business area of interest. (For instance, which product involves thoughts first after I say the phrase cola?)
When it comes to the horizontal connotation, the time period refers back to the qualities and attributes your product represents within the thoughts of your prospects, once more relative to your opponents.
When you can not straight management the rating that your services or products enjoys within the minds of your prospects, you possibly can affect the way you place the product by way of qualities and attributes. That’s, by correctly positioning your product relative to your opponents within the minds of your prospects, you’ll have way more management over how your model is perceived within the market. You’ll then successfully have a information or map for how one can execute your branding technique.
Establish the important thing differentiators of your product. Ask your self: why would prospects purchase from me? What makes my product completely different? What’s the distinctive worth it provides? Remember to record no less than Four-5 traits that set your product aside and make it distinctive.